Navigating the Digital Age: The Imperative of Data Privacy and Protection

‘Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet’ – Gary Kovacs.
The coming of technology has made things easier in all sectors. It has made connecting with people easier whether clientele, citizens, family or friends regardless of location. Technology has made access to certain information easier with various search engines providing information from the keywords typed in.
However, the other side of the coin reveals something very different and disturbing. Despite technology having various advantages, everyone also has the right to privacy and is technology really helping on this front? Or perhaps its development has created confusion in understanding privacy as a fundamental human right.
In the digital age, where technology plays an integral role in our daily lives, the importance of data privacy cannot be overstated. With the increasing reliance on online platforms for communication, shopping, and social interactions, individuals are sharing more personal information than ever before. This convenience comes with a potential cost — the risk of online privacy breaches. Hence, in an era where technology is deeply integrated into our lives, prioritizing data privacy is paramount.
“How do I keep my body healthy generally? I know that I am supposed to bath, I am supposed to eat so even when it comes to data we should be aware.” says the Information and Communications Technology Association Of Zambia (ICTAZ) president Clement Sinyangwe during the commemoration of the 2024 Data Privacy day which was held under the theme ‘Taking Control of Your Data’.
“Technology is there that’s why as we do these technologies our aim is to ensure that we produce technology based on high ethical standings. We shouldn’t be producing software that may lead to other problems.”
Data privacy refers to the protection of personal information, ensuring that individuals have control over how their data is collected, used, and shared. It encompasses the right to keep one’s sensitive information confidential and secure from unauthorized access.
Despite the increasing awareness of the importance of data privacy, the trend of online privacy breaches continues to pose significant dangers to individuals and organizations.
“If I am going online and I find a form that requires my information I should ask myself what am I looking for against the information that is being sought from me, is it ok for me to put that information? If I see it not right I shouldn’t, but that comes now with a lot of awareness and sensitization so that people know,” Sinyangwe explained
“Also If I don’t have an email I have the right to say no to communicating through my personal email because I can’t be using my personal email for work-related issues because work-related issues even after I leave the person who will come and sit on my position will have rights to go through what I was doing.”
Speaking at the same event, Data Protection Commissioner Likando Luywa noted that at the corporate level, data fuels innovation as it drives valuable insights and advances research resulting in product development and job creation.
He emphasized the need to protect the privacy and safety of data of individuals stating that it is critical in the ecosystem.
“Data privacy and protection in business is key in gaining a competitive advantage, no wonder companies are prioritizing data privacy and protection as that helps to build their reputations for reliability and integrity. This, in turn, fosters customer confidence, and increased customer loyalty leading to business growth,” he said
However, he highlighted the downside of data privacy and data protection if mismanaged.
He said this can lead to reputational problems which in turn can affect the business.
In concurring with this, Michelle Mwinga a lawyer by profession who has taken a keen interest in digital rights and data privacy and protection said in events where people’s data is at risk, organizations ought to be transparent.
“Just imagine if your bank account details or your bank is breached, you would want to know if your account is safe. In terms of the reputation of the institution, like the commissioner said, they might think that their reputation is at risk but in fact, they are actually protecting their reputation by revealing this information and also revealing the next steps they are going to take to enhance the security going forward.” She said
Liyuwa further added that there is a need for the Data Protection Act to be enforced to increase the value of data to that of oil as the saying goes ‘Data is the new oil’.
He said April 2024 has been set as the date when enforcement of the Act will begin.
“This commitment is attested by the roadmap that has been drawn up. The Activities in the roadmap include the registration of data controllers and data processors in March 2024 followed by the licensing of Auditors in April 2024. Several activities will be undertaken and these include completion of regulations and guidelines, public sensitization to increase awareness, and self-assessments to mention some.” He said.
Revelling in the convenience and connectivity of the digital age is inevitable. However, with great innovation comes an even greater responsibility to protect what is most sacred—our privacy.
The dangers of online privacy breaches are not mere shadows; they are real and can cast a long-lasting impact on individuals and organizations alike. Embracing a culture of data privacy is not just a matter of compliance but a commitment to the fundamental rights and security of each digital citizen.